Online Marketing Degree: Is It Right for You?

online marketing degree

Do you love making things look good? Are you wondering about a future career that won’t go out of style? Do you worry that your current job status puts you at risk of becoming irrelevant?

If you answered “yes” to all three questions, then an online marketing degree could be in your future!

According to the US Bureau of Labor Statistics, the overall outlook for marketing employment is positive. Jobs like promotions, advertising, and marketing manager expect to grow 10% from the decade 2020 to 2030, and they project to have approximately 31,100 career openings.

That sounds good, but is it right for you? Let’s get into a few more of the details and find out.

What Do Marketers Do?

Working with people and technology, marketing is innovative and constantly growing, which makes it exciting. A marketer develops and executes strategies to promote products, services, and brands. They maximize profits for a company.

In this type of role, you would monitor trends, develop advertising campaigns, and create pricing strategies. An important aspect of this career is discovering your target audience with data. Once you discover your audience, you will develop strategies to create better awareness of your product or solution.

Other responsibilities include optimizing websites, building email campaigns, writing engaging sales copy, capturing sales leads, and tracking ROI. There are various types of marketing, like branding, relationship marketing, transactional marketing, point-of-purchase marketing, social media marketing, referral programs, and more.

Joe Chernov once said, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Yep, that about sums up what a marketer does.

Online Marketing Degree

For a more entry-level position like a Marketing Coordinator, the salary ranges from $51,573 and $67,336. Experienced, senior-level positions like a Vice President of Marketing average between $206,353 and $317,923 annual salary. This is a career opportunity with lots of potential.

Embarking in this new career often requires a marketing degree. If it is not a requirement from a hiring manager, then it is something they desire from an applicant. Getting a marketing degree dramatically increases your chances of being successful.

You don’t have to travel too far to get the degree, you can get a marketing degree online. You’ll receive a fantastic education where you can learn about advertising, analysis, consumer behavior, and marketing strategy. Even if you don’t want a career with a marketing job title, a marketing degree online can help you snag a gig in business and customer experience.

There are many programs to explore. You can find more information here. These programs come with plenty of benefits for anyone looking to learn marketing online.

Benefits of Online Learning

Online education has a ton of benefits for people of all lifestyles. First, with an online marketing degree, you don’t need to move or commute a far distance. If you are currently employed, you can stay where you are and enhance your career knowledge at home or in a coffee shop.

You can have an optimal school-life balance with the flexibility of an online degree. You can choose full-time or part-time education with many elements being asynchronous.

Asynchronous education means that you can complete the courses at your own desired pace. You can also choose the time of day and the place that works best for you to learn.

A marketing degree online puts you in control of your time management. This makes an active family and social life much easier to balance with your education.

An Education With Healthy Habits

Online education helps students stick to their healthy habits. Instead of having to get up early or leave late for the gym, you can take a jog in the early afternoon or do some aerobics with a video on YouTube at your home and leisure.

Power naps are good for your health. In fact, research has shown benefits to your learning and memory when you take a quick snooze.

Distance education gives you more time to focus on self-care, which can boost your confidence. Plus, it keeps you away from germs during the peak cold season.

Keep Your Current Job

Many students enjoy getting their online marketing degree because it gives them the opportunity to keep their current job. If you are already working in marketing, business, or customer service, distance education in an asynchronous environment is a perfect way to advance your career by improving your credentials and upskilling.

Online education is a gift because you don’t choose if you want to work or go to school. Online marketing degrees allow you to have the best of both worlds.

Create Your Learning Environment

A big advantage for anyone who goes the route of distance learning is that you can create your workspace. You choose where you want your desk to be and you choose a chair that will be comfortable for you, versus a classroom chair that is hard and plastic. You may even choose a comfy couch to sit on while you learn.

With the right workspace you design yourself, it will allow you to concentrate better. You’re more focused and engaged with what you are learning. Crowded classrooms can make it hard to concentrate. If you are more of an introvert, online degrees will boost your confidence.

Boost Your Skills With an Online Degree

ManpowerGroup says that online learning can attribute to boosting technical skills and soft skills that employers are seeking from their job applicants. This is important because about half of employers report they cannot find job candidates who possess the skills they are looking for.

Another skill you’ll fine-tune is time management. You will need to schedule and balance your time. Planners and online tools can help you with time management.

Meanwhile, as you plan out your weeks, online education allows you to immerse yourself in technology—once again, improving your technical skills. Even though you will be distance learning, you can still enhance your communications skills, too, as you will interact and participate in a variety of ways.

Last, you’ll be self-disciplined and self-motivated from an online marketing degree. Finishing the program takes ambition, and we know you got what it takes.

Educating Yourself Is a Way to Better Yourself

It’s important to us to offer our amazing readers, like you, valuable insight on topics that will improve your life and your career. Now that we’ve given you detail on what marketing is and how an online marketing degree can benefit you, we know we equipped you with enough information to decide if this is the right move for you.

Check out the rest of our website for more topics that will help you.

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About the Author: mike